Chinese Satellite
Market To Generate 5.3% Rate Of Growth Despite Regulatory And Business
Hurdles
(15 July 2008) NSR today released its
newest market survey and forecast report: "China Satellite Markets: Assessment
of Commercial Satellite Transponder Demand in China, Hong Kong and
Macau."
This study offers the most in-depth and detailed
assessment of commercial C- and Ku-band transponder demand in China available
to the industry and drills down into the details of the major market and
application trends in the region.
The report outlines the many
regulatory and market hurdles facing the mainland China market and provides a
segmentation of capacity demand between that provisioned by China's domestic
satellite operator and foreign satellite operators serving the country.
Further, the inclusion of the Hong Kong and Macau satellite capacity market is
a critical facet to the understanding of the overall mainland China assessment
because these markets cannot be treated in exclusion of one another. "The
quantification of overspill of television broadcasting signals nominally meant
for the Hong Kong, Macau or greater Asian market is critical to piecing
together the mainland China market," noted Patrick French, Senior Analyst for
NSR and author of the report. "Just one of the critical drivers for the market
is television broadcasters intentionally targeting the enormous illegal
satellite TV market in China."
Other key developments in China have been
the consolidation of its domestic satellites under one operator, China DBSAT,
and the soon to be launched national DTH service for China. "China is on the
verge of finally initiating a brand new industry, legal DTH satellite TV
services, in the coming months," said French. "As long awaited as this has
been, there still remain a number of key hurdles to get the ball rolling, not
the least of which being the still pending modification of Decree No. 129 to
allow Chinese nationals the right to purchase, install and receive television
services on a satellite dish." NSR projects that the development of the Chinese
DTH market will follow its own unique path, different than has been seen to
date in Western countries or parallel markets like India, and should
conservatively number nearly 3 million subscribers as of 2013.
"There is
no doubt that with its enormous population and ethnic diversity, skyrocketing
cell phone and pay-television subscribership, and proactive government efforts
to bridge the digital divide in the country, China could offer the most
potential for new satellite transponder demand in all of Asia," stated French.
"Yet, NSR's assessment is that the challenges of turning this potential into a
reality that shows up on the bottom lines of the region's satellite operators
are very substantial, and the actual rate of growth projected for the Chinese
market, while respectable, certainly falls short of what it could
be."
About The Report
"China Satellite Markets: Assessment of
Commercial Satellite Transponder Demand in China, Hong Kong and Macau" is a
multi-client report now available from NSR. The report examines demand trends
for video distribution, Direct-To-Home, video contribution & occasional use
television, telephony & carrier services, broadband & narrowband VSAT
networking, and other services.
About NSR
NSR is an international
market research and consulting firm specialising in satellite and wireless
technology and applications. NSR primary areas of expertise include satellite
technology, IP applications, wireless convergence and broadcast services. With
extensive expertise in all regions and a number of broadband sectors, NSR is a
leading provider of in-depth market insight and analyses.
(source:
NSR)
